Marketing yourself to the wealthy and successful (who of course are using apps and online sites to find partners….) This is becoming a crowded space–online we have AshleyMadison.com, now there’s Luxy, a Tinder-like app just for rich people.
In a story by Doug Gross at CNN.com:
Billing itself as “Tinder, minus the riff-raff,” the app, launched this month for Android and in May for Apple devices, is designed to play matchmaker for the rich and beautiful — all others be damned.
“With the rise of high-speed digital dating, it’s about time somebody introduced a filter to weed out low-income prospects by neighborhood,” said the CEO of Luxy in a media release….
Luxy claims that the average income of male users is $200,000. Shuster said, via email, that the team behind the app is working on an income-verification system but, in the meantime, is looking to the community to police itself.
“If you show up in a 20-year-old VW Bug, and request to meet at McDonald’s, you won’t last very long on LUXY,” he said. “Look, these members drive the best cars, hang out at the fanciest hotels, live in the biggest houses, wear the best clothes. It doesn’t take long to weed out those who belong on a different kind of dating site.”
Among the app’s current users are “CEOs, professional athletes, doctors, lawyers, investors, entrepreneurs, beauty queens, fitness models and Hollywood celebrities,” according to the media release. The app has only been downloaded between 10 and 50 times, according to Google Play. Rich people must all have iPhones (Apple doesn’t provide download numbers).
So, how does the app decide which well-heeled hottie is right for you? By asking which products you like to conspicuously consume, of course. Users are asked to submit “their five favorite luxury style brands” for consideration. Presumably, that will help track down the Mercedes-Prada-Gucci-Louboutin-Dom Perignon enthusiast you’ll want to spend the rest of your life with.
Do I have to tell you this is a bad idea? On the other hand, I suppose a dating service for narcissists will match them with each other….
Death by HR: How Affirmative Action Cripples Organizations
[From Death by HR: How Affirmative Action Cripples Organizations, available now in Kindle and trade paperback.]
Corporate HR Scrambles to Halt Publication of “Death by HR”
Nobody gets a job through HR. The purpose of HR is to protect their parent organization against lawsuits for running afoul of the government’s diversity extortion bureaus. HR kills companies by blanketing industry with onerous gender and race labor compliance rules and forcing companies to hire useless HR staff to process the associated paperwork… a tour de force… carefully explains to CEOs how HR poisons their companies and what steps they may take to marginalize this threat… It is time to turn the tide against this madness, and Death by HR is an important research tool… All CEOs should read this book. If you are a mere worker drone but care about your company, you should forward an anonymous copy to him.
More on Online Dating and Mate-Seeking:
Funny test with eye candy. Not as accurate!
Leftover Women: The Chinese Scene
A Millennial Reviews “Bad Boyfriends”
Free Love, eHarmony, Matchmaking pseudoscience
Unrealistic Expectations: Liberal Arts Woman and Amazon Men
Free Dating Sites: Which Have Attachment Type Screening?
Sale! Sale! Sale! – “Bad Boyfriends” for Kindle, $2.99
Dating Pool Danger: Harder to Find Good Partners After 30
Mate-Seeking: The Science of Finding Your Best Partner
OK Cupid Experimented on Users
Limerence vs. Love